Scotland tourism advertising · 20+ years

Printed maps, web listings, distribution at scale.

Two consumer sites, regional printed-map editions, and 40+ permanently sited boards across the Highlands, the Islands and the mainland. We've been putting Scottish businesses in front of visitors for over twenty years.

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Maps in circulation
110–110k
Free regional editions, refreshed and redistributed every year.
Permanent sited boards
0+
The large local-map-and-advertiser boards at stations, supermarkets and visitor hubs.
Live consumer sites
0
Explore Scotland and Explore Western Isles — one paid placement can cover both where relevant.
Years in print
0+
Independent and family-run. We were distributing maps long before the QR code.
Web

A listing on the consumer sites.

A placement on Explore Scotland and/or Explore Western Isles, where geographically relevant. Editorial standards apply — we write the copy, you supply the photography, we approve the final.

Print

A pin on the printed map.

Regional editions across the Highlands, the Islands and the mainland, refreshed annually. Free to your guests; remarkable shelf life — old editions stay folded out on tables for years.

Boards

A place on the permanent boards.

Over forty large, permanently sited boards — a local map and its advertisers — at the railway stations, supermarkets and visitor hubs where people stop and get their bearings.

The distribution network

Every corner, covered.

From the far north to the Borders, from the Outer Hebrides to the central belt. If a visitor is somewhere worth being, there's a good chance one of our maps is on the table — or a board is on the wall — in front of them.

Printed mapsRegional editions, refreshed yearly
Permanent boards40+ sited locations
WebTwo live consumer sites
Inverness Aberdeen Edinburgh Glasgow Dundee Perth Stirling Fort William Oban Pitlochry Ullapool Wick Thurso Portree Stornoway Tarbert Tobermory Kirkwall Lerwick Stranraer Dumfries Aviemore
Distribution across Scotland · indicative

Ways to advertise

Sold annually · rates on enquiry · no auto-renewal
Listing

A single listing on the relevant consumer site, edited by us and refreshed each year.

  • One consumer site
  • Editorial review
  • Annual refresh
  • Newsletter mention
Enquire
Most chosen
Listing + Map pin

A web listing plus a pinned entry on the relevant printed-map edition — on tables across the network, and on yours if you stock it.

  • Both sites where relevant
  • One regional map pin
  • Free maps for your guests
  • Featured-region rotation
Enquire
Trade partner

For groups, distilleries with visitor centres and regional bodies — multiple placements across print, web and boards.

  • Multiple listings
  • Map pins across editions
  • Board placements
  • Quarterly feature slot
Enquire

Tell us your business and where you operate and we'll send the current rate card. hello@west20.media

Trusted across Scotland

For over twenty years we've carried hotels, distilleries, visitor centres, attractions and ferry operators to the people planning a trip.